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HighTech
Women Join HighTech Women |
HighTech Women... YOUR
PREDICTIONS FOR 2001 |
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Read other articles on HighTech Women's site and write one of your own:
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No pain,
no gain. After frenzy on the upside, now we're having despondency on the
downside. I agree with Jeff Bezos' quote: In the technology industry,
people tend to overestimate the next 2 years and underestimate the next
10 years." So let's work back from the 2010 outlook to get a more realistic
focus on 2001! Proliferation
of web "TV" channels; second generation web products - combining existing
technologies e.g. email and push technology; increased adoption of Digital
TV Second generation web products - combining existing technologies e.g.
email and push technology.
CRM will
become yesterday's technology by the end of 2001, to be replaced with
new generation customer focus solutions. Over
the years IT has become increasingly important in business. I predict
that it will become much more than that in the year 2001, with the ever
developing internet and ecommerce industries, it will become more of a
way of life and not just a necessity in business. Fraud
and issues relating to security of transactions and datawarehousing will
become more important to users and investors. E-companies will need to
work harder at overcoming the increasing scepticism relating to e-commerce
and e-business as companies and governments fail to meet performance and
profitability targets. (Jokes about the new reality of s-commerce abound). Women
as merely a niche target marketing audience in IT will become one of prime
areas of interest that preoccupies the technology sector. Bust
dot coms..back to traditional business planning...back down to earth with
a bump, older, wiser and broke! Pace
of change will continue or accelerate in IT Software
rental will become a more accepted method of paying for Information Technology.
You only have to look at the hype surrounding ASP's to realise that at
last the Industry has recognised that customers do not wish to pay cash
for something they are never going to own. Software after all takes the
place of people and we all accept that we would not dream of paying for
our staff, a lifetime of salary of their first day of work, so why should
software be any different? The
content companies that make it through the current unfashionable climate
and dire market conditions, will be in seriously hot demand in 6 months
time when the high tech communications companies and content distributors
are ready to focus on what they will deliver to consumers. Mobile
phones used for micropayments; Intelligent homes becoming a consumer reality. Input
from women as a body will be sought by G8 in their exploration of Digital
Divide. Women
will be taking more positions of power, especially in industry (I sincerely
hope!!) e-commerce will still have its ups and downs but will become more stable by the end of the year. A stronger push towards New media being the first port of call for news - and companies re-assessing their media relations in light of this. There
will still be a role for .coms that genuinely add value but strong offline
brands will dominate the online world. A
growth in Mobile and localization services. We'll
be rsvp'ing for High Tech women events from our WAP phones. It
will be commonplace to select any song with its video clip from a huge
web database to play and store on our television. Even though there isn't
now, I think that there will be a minimal charge at the time of downloading
but significantly reduced from a physical purchase, like cinema versus
theatre. More
and more corporates buy struggling .com's. More
consolidation in all things new media, which will, once again, sort out
the big boys (sorry, girls) who are serious about what it is they do &
how they do it. Roll it on! Information
and technology over-load/crisis. More people down-sizing in order to stay
sane! Raised health-awareness. Entertainment
will take over. BAM's
will dominate the e-commerce market, few dot.com's will survive. Multi-channel
delivery will be on everyone's agenda. Interactive TV will take off in
a big way. People will buy on-line and off-line and the offering will
appear seamless despite the channel. Broadband
will make a huge difference to both our work and leisure pursuits. More
trading on-line of specialist products. The
ASP industry will have a big shake out, driven by security and reliability
issues in its early life. -
The NASDAQ will go down to 2600-2800 before the technology sector as a
whole will regain market confidence and start going up again. UK
broadband will continue to stutter and won't take off to its full potential
until 2002, and low subscriber numbers will not encourage a rapid development
of broadband content. In the meantime, interactive TV will go from strength
to strength with games being the surprise success. TiVO will not match
up to the hype in terms of UK customer take up. We'll
hear alot more about "web services" , XML-based solutions and standards
that reduce the barriers to inter-company trading and enable managers
to steer their businesses effectively. B2B might come to mean Back to
Basics in the sense that solutions providers will focus less on the technology
and more on the business processes, tasks and the people coping with change.
DestiCorp will get funded and we'll be able to make a meaningful and positive
contribution to the lives of SME owners involved in tourism and hospitality!
Women
will become more prominent in technology companies Back
to tried and tested business models. Profit is king and always was. More
niching, more data value, more clever use of technology! More
women in computing. Language
skills become increasingly more important. Increased claims under data
protection act. Electronic stress counselling takes off! More
jobs, more work for HR professionals, more pay, less time for yourself.
WAP
will happen on a PDA. The
growing demand on corporate portals service. Also, more interest in e-government
researches. Non-PC
devices connected to the internet will outnumber PCs. I
think that there will be an increased awareness, that however much technology
progresses, the fundamentals remain rooted in the technical "IT" (as opposed
to "E") infrastructure - as such, real progress rather than applications
of technology is limited by the understanding of our own intellect. Explosion
of wireless communications. Next
bandwagon: the voice web.
Increasing number of university spin outs. Labour
shortages. Continuing
recognition that e-commerce is not the panacea for the ills of poor business
practice. Women
as merely a niche target marketing audience in IT will become one of prime
areas of interest that preoccupies the technology sector. The
mobile internet will begin to take off in a big way. The
requirement for large scale localisation of websites America
will not have a confirmed president on 1.1.2001 Define
your success with your own happiness in life! To add your prediction for 2003, click here To receive information on upcoming events and key additions to the site please click here. ©
HighTech Women, Ltd. 2000-2004. All rights reserved. |
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