Are you currently creating a website for your business? If you are, you’ll want to make sure you handle things appropriately.
There are a number of things you’ll want to consider. Follow these tips for setting up a business website, and you should be able to get your new site off to a strong start.
Our Top Tips For Setting Up Your Website Effectively
It’s Important To Have A Clear Goal
Before you launch your business website, you’ll want to think about what your goals are. Are you trying to attract customers? Do you want to provide people with vital information?
If you have a goal for your site, you’ll be able to work hard and meet this aim. If you are aimless, your site may wind up floundering.
Professionalism Is Crucial
Your site is going to be a reflection of your business. Nothing about the site should feel amateurish. Having a professional and polished site is important.
If you don’t have the skills or experience necessary to design a professional looking site then instead of creating one yourself, you should work with a web designer. This will give your site a more polished look. If your site has a professional design, people will be able to see that you take your site seriously.
Keep Things Simple
Intricate designs can look appealing, but they’re not the best choice for business websites. People should be able to navigate your site with ease. The more complicated the design is, the more issues people will have. If this is the case, then they are more likely to leave without contacting you or buying what you have to offer. Simple designs are also the right choice for mobile devices.
This is a very important point. People should be able to browse your website on their tablet or their phone. Google has reported that nearly 60% of users now search for businesses and services online from a mobile device (read more here). This is a staggering number, which is only set to increase as time goes on. With convenience at your fingertips, it makes sense that most people are choosing this method for searching online.
Furthermore, since Google is all about the user experience and wants to show the absolute best websites to it’s searchers at the top of the SERPS, Google now gives ranking priority to websites that are mobile optimised. This means that if your website is not mobile friendly then it may not rank as well as your competitors websites.
A significant portion of your site’s traffic should come from search engines. You should make sure your site is properly optimised for search engines.
Include keywords in all of your content, image tags, and metadata. Work to create a fast-loading site with a low bounce rate. If you prioritise SEO, you’ll be able to get plenty of traffic.
Be careful not to overdo it and stuff your keywords into your content and page titles; this will only hurt you. Instead, start off by using your main keyword in your page title and inner url and mention variations of the keyword where it is appropriate to do so within the content.
Create Calls To Action
Throughout your site, you should include calls to action. Encourage people to do something. You can ask them to call your business, provide their email, or even make a purchase. Sometimes, people won’t take action unless they’re invited to.
Setting up a business website can take time. This site is worth putting extra effort into. Your site will help your business to grow. If you set up the site correctly, you’ll be able to see some positive results.
Here are ten ways to use a call to action on your site to help improve your conversion rates.
Besides setting up your website, you will also want to consider what business software to use in order to run your day to day operations. We have a great article about two of the top business software applications on the market today. Be sure to also check out our article on Office 365 vs Google Docs here.