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E-Learning: Using computer technology to enhance learning |
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E-Learning, that is “…the use of technology to design, deliver, select, administer and extend learning” (Eliot Masie), is the latest big idea to hit the corporate training world. The statistics and projections are impressive. It’s already widely used in the US (the US is projected to account for two-thirds of a global market predicted to be worth US$23 billion by 2004)[1] . The European market is set to rocket in the next three years, growing by 97% a year each year. In this article, I’ll be describing e-learning in more detail, discussing its benefits (and drawbacks!), and touching on some of the current issues organisations are getting to grips with in this area. What is e-learning? For some time, the main commercially available tool for e-learning was CBT – Computer Based Training, loaded to the desktop from a CD-Rom. In the past couple of years, with the wider use of the Internet and corporate networks, as well as better quality graphics, sound and video, CBT has evolved and grown into e-learning. Now there is easier and immediate access to more interactive and better-designed learning programmes via the Internet, with instant and continuous feedback to enhance the experience for the learner. The benefits For the individual learner, e-learning provides a new route to more learning opportunities. Good quality e-learning is targeted to the individual’s needs, is taken at the pace they prefer, and can be delivered where and when it suits them – flexibility and access are the big benefits. Networks and networked e-learning tools allow the learner to communicate with widely dispersed communities of people interested in the same subjects, and can provide access to a wide variety of learning materials and knowledge sharing. For organisations, e-learning can provide targeted and consistent learning to specific staff, save on classroom training and consequent lost opportunity costs, and share the knowledge and expertise already in the workplace. The benefits have been widely advertised: for Unisys, replacing its classroom courses with e-learning (mainly for IT skills) has been estimated to have lowered the overall training costs by 36% since implementation, and the first-time pass rate for IT certification has risen from 78% to 95% [2] . Recent research by Taylor Nelson Sofres on behalf of Skillsoft on the Return on Investment [3] reported that e-learning has had a positive impact on the businesses surveyed, apparently increasing their employee efficiency by 85%, quality of critical business processes by 75% and employee retention by 62%. At the same time, they estimated reductions in training costs and costs of critical business processes by 83% and 81% respectively. Whilst we always need to treat such numbers with caution, they are nonetheless impressive, and point to a growing recognition that there is a value to providing learning through technology. The productsListed below are some of the most common e-learning products on the market at the moment, with a note on their benefits and when they can be valuable. ‘Off-the-shelf’ online courses for particular skills training (via corporate intranet or Internet) There are many suppliers of pre-prepared online training material for generic technical skills such as IT, Accountancy, and Law. Many training companies have also produced management and interpersonal skills programmes for online use. These can be good value for money, but it‘s important to make sure they are good quality both in terms of the technical content (accurate, up-to-date) and the learning experience (good interaction with, and challenges to, the learner). The benefits of PC based training in the softer skills are not yet proven - there will be a need for the learner to practice these skills off line with appropriate coaches, and possibly for further support on an ongoing basis. Likewise, case studies and complex synthesis and project based learning cannot be complete without the learner’s interaction with others, be it their peers or an expert coach or instructor. For many smaller organisations with no network infrastructure, access via materials hosted on the Internet is an effective way of accessing good quality technical courseware. The company providing the material provides access to the material via their website, and payment is on a subscription or pay-as-you-go basis. Many suppliers can track the progress of learners on their site, and report regularly on progress to the employer. Bespoke development of courseware for specific needs Commissioning development of tailor-made e-learning can be a very expensive business, depending on the level of sophistication of the software. It may be beneficial for large organisations anticipating a clear return on investment because they have geographically dispersed staff with homogenous training needs. Smaller groups may be better off buying some authoring tools, boning up on basic online course design principles and doing it themselves, although there is time and a cost involved in getting this right! Learning Management Systems (and more recently Learning Content Management Systems) Learning Management Systems (LMS) are large web-based systems which categorise the learning available within the organisation and allow a search using the organisation’s own criteria. They allow learners to find what they need and some products allow integration of their learning with the company’s knowledge management systems. LMS can track whatever learning is done within the system and can report on time and costs spent. On the downside, LMS are expensive and don’t always have the right features, especially for smaller companies, or have lots of features that that no-one uses. An alternative for the smaller company might be an intranet used as a learning ‘portal’, with a database for user information, e-learning courseware, and structured access to other internal and external sources of learning. Such a system can achieve many of the objectives of the LMS, but can be considerably cheaper to develop and run. Virtual Presentation/Virtual Classroom These are sophisticated tools for relaying presentations to people in different places using Internet technology, and the better ones provide full interactivity, with voice, video and application sharing. These systems are expensive, but some companies can provide the facility on a one-off basis, where a group might want to run a web-conferencing session with their colleagues in other parts of the world. Alternatives for the smaller organisation are available, and include application sharing tools like Microsoft Netmeeting. Programmes like ICQ allow interaction with specific contacts over the Internet, and are available relatively cheaply (or free). Many ISPs provide facilities where groups can register and use the ISP’s online facilities to communicate with each other using chat, bulletin boards, or e-mail. Investing in even one high spec PC and internet connection would allow access to many of the video and audio web presentations that are available on the internet. The debates continueE-learning is still a new science, and there is much debate around its theory and implementation. The current issues being hotly debated include:
Performance Improvement is the KeyLike all training decisions, the starting point must always be performance improvement linked to the business strategy of the organisation, and what needs to be done to achieve it. Once the required learning has been identified, the question must then be “will e-learning deliver the training we need quicker, cheaper or better that the other methods available?”, and/or “can e-learning enhance or support any of the offline development we already do?”. If the answer is yes to either question, E-learning can be a valuable tool for contributing towards performance improvement. Jo Ayoubi is a training consultant and project manager with a special interest in e-learning. She’s currently working on implementing e-learning with one of the “Big 5” accountancy firms, and jointly runs a training software consultancy practice. [1] IDC report “Worldwide Corporate E-Learning Market Forecast and Analysis 1999-2004” [2] Smartforce report on Unisys E-Learning implementation at E Learn Expo, Paris, February 2001 [3] Reported in Training Journal, July 2001 Do you have comments or suggestions or other ideas in this field? Give us your feedback. ©
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